Overview

I have been working with Saval Foodservice and its subsidiaries on overhauling the design, voice, and general feel of their branding. Saval was established in Baltimore, Maryland in 1932. It is a family business at its core and focuses on integrity, trust, and excellent work culture.

The foodservice industry is full of history, respect, and brand loyalty. Saval's branding should speak to the dedication, leadership, history, and quality it has shown through its 90 years of business.

Design projects have ranged from branding a new division of service – 1932 – various marketing materials, event design for the 90th Anniversary and an annual golf tournament, and a complete overhaul of the website. Additionally, we have started to re-think the branding of some of the subsidiaries, like Saval Deli, and want to push the look further using more stylized photography and color.